IDC entered into a distribution agreement with M/S Pringles International Operations SARL Singapore (a Kellogg company) for Bangladesh in 2018. As the country distributor, IDC imports and distributes Pringles Potato Chips of different flavours and sizes to serve and delight the customers. With IDC, market presence, availability and visibility of Pringles brand has improved significantly. In 2019, IDC was awarded Best Execution in South Asia by Kellogg’s Management Team and also awarded Pringles Grand Slam 2019 for Pringles Campaign in Bangladesh during The 2019 ICC Cricket World Cup.

Pringles is an American brand of potato and wheat-based stackable snack chips, owned by The Kellogg Company. Originally developed by Procter & Gamble (P&G) in 1967, the brand was sold to Kellogg's in 2012. Pringles are sold in more than 140 countries.